Learning To Skillfully Use Psychological Selling
All people on the planet have wants of a psychological nature If your words aren’t making any effort in this area then it’s going to prove to be difficult to get people to actually buy from you. If you do not know much about how to appeal to these various psychological “nudges
One thing that can sometimes be a block for buying online is the inability to get face-to-face with the product. Before the whole buying process is triggered their minds go through this internal analysis of the product where they judge it on various levels based on their sense. We imagine and guess there are some who refuse to buy online because they cannot do that. there are physical products that are. Until people have already have had a satisfactory experience in the past Try to analyze how people shop for products in a store
and they tend to be judgmental about each and every product they come across.
but only a fool would take everything they read in sales letters as the gospel truth. due diligence that is why you have to put measures in place that will help to confirm your credibility. So what’s the solution? Back up all your claims with strong evidence
Never overlook an opportunity to appeal to the effects of urgency then do not be surprised to see a bunch of bookmarks in your raw logs but few sales. Try to show them the benefit of buying the product now compared to a few weeks/months from now. There are many situations in which you can waive a fee or something to entice the order today. Eliminate the reason to say no by creating a sense of urgency and give your prospects a logical reason to make the purchase now. so focus on building a higher trust level with your prospects through repeated positive exposure to your business. Once you have trust
About The Writer
Erica Jarofsky is a writer for Irina Firstein, who is a russian speaking psychologist nyc