How To Tap Into The Minds of Your Customers Using Psychological Principles
Long ago it was discovered that people respond to the psychology behind any ad or marketing message. and appealing to human emotions is the key to unlock their door. ” then you must read this article.
People like to buy products they can feel – something they can hear Before the whole buying process is triggered their minds go through this internal analysis of the product where they judge it on various levels based on their sense. Probably older people are more likely to feel uneasy about buying on the net since they cannot prove it exists by seeing it firsthand. Some products such as eBooks or CDs are easier to sell online because there’s not much doubt about the physical quality. On the other hand we would not ever spend any time being overly concerned given the volume of people online What you need to do is have things in place at your site that serve to allay fears and build trust with your visitors.
If the kind of product you’re selling is not exclusive to your target audience then you can easily lose the interest of your target audience. You can get around some things depending on how you position it There are also plenty of things that will only be too happy to trip you up and that is just one work-around you can do. Each person you are competing with will perhaps be doing the same thing Another very obvious point is to never make things hard to do
your efforts will fall flat on the face if your prospect doesn’t trust you. This is one of those things that is non-negotiable because obviously people need to have that before they are willing to give you their money. and you have done that too Your sales copy has to be able to make that happen otherwise it is back to the drawing board. and getting them to know you The art of selling is not just about knowing and understand your target market’s point of view
About The Writer
Erica Jarofsky is a writer for Irina Firstein, who is a therapist new york